The core areas of focus for Sweeney Sports are…
Sponsorship Research
- Sponsorship selection
- Sponsorship leverage and activation
- Sponsorship effectiveness, evaluation and benchmarking
- Athlete and Brand selection and matching
- Brand performance
Sporting Body Research
- Spectator and member research
- NPD evaluation
- Brand health and benchmarking
- Advertising tracking
- Event performance
- Sponsorship performance for renegotiation
- Segmentation
Sports Manufacturer and Retailer Research
- Usage and attitude studies
- Segmentation
- Advertising testing and evaluation
- Brand and advertising tracking
Athlete Managers Research
- Athlete profiling
- Brand matching
- Performance benchmarking
Events and Entertainment Research
- Audience profiling
- Expectation and experience research
- Facility and stadium redevelopment
- Event development & evaluation
The Sweeney Sports Report
Twice a year, Sweeney Sports publishes The Sweeney Sports Report which is regarded as the pre-eminent source of data on Australian’s and Sport. Now in its 22nd year and covering in excess of 50 Australian sports, the report is the most widely quoted and authoritative source of information on Australia’s sporting interests, sponsorship, media, events, and athlete profiles.
Sports sponsors, sporting bodies, event organisers, advertisers, media organisations, sporting manufacturers and retailers and government bodies all purchase this report.
Click here to find out more on our two most recent Summer and Winter editions.
The Sweeney Sports Olympics Report
Barcelona, Atlanta, Sydney, Athens and now Beijing – The Sweeney Sports Olympics Report has been researching the Olympic Games for 16 years providing a unique and reliable insight into the world of Olympic Sponsorship and the Australian public’s Olympic Games experience.
If you are involved in the sponsorship of the Olympic Games then click here to find out about our Beijing Olympics report.
To read the latest Sports press releases, please visit our news and media section.
