In January 2010, we set out to absorb ourselves in the lives of 18-29 year old Australians, visiting their homes and meeting their family and friends. This qualitative work was then quantified through a robust national online survey. In total we conducted 12 in home interviews, 2 focus groups and 1500 on-line interviews. The idea for the study emerged out of a desire to understand Gen Y at a level of depth, which would act as a catalyst for a step change in the style of communications used by 20th Century Fox when promoting their new release movies. The Entertainment Today series is designed to provide a fully tailored, up to the minute and comprehensive source of entertainment research.

For more information about this report, please contact Louise McDonald via email: louise.mcdonald@sweeneyresearch.com.au

The quarterly Sensis® Business Index is an ongoing series of surveys tracking the confidence and behaviour of Australia's small and medium enterprises (SMEs).

The library of Sensis® Business Index reports spans the period from February 1995.

The primary objectives of the Sensis® Business Index are to track small and medium business activity over the past three months, to track expectations over both the current three and 12 month periods, and to measure overall confidence among SMEs.

The reports also provide an independent, objective assessment of proprietors' experiences and attitudes on key issues.

To read more about the reports and to download the latest copy, please click on the link to the right.

The Hudson 20:20 Series

Released annually, the Hudson 20:20 Series is Hudson Australia/New Zealand’s flagship research publication. The series investigates talent management issues that have a critical impact on business performance. Recent topics include: Talent Tightrope – Managing the Workplace through the Downturn; Candidate Buying Behaviour; and Seven Key Drivers of Mature-aged Workers

To read more about the current report, please click on the link to the right.

To read further information on the Sweeney Sports Summer Report, please click website link on the right.

To download the prospectus and subscription form, please click on the PDF downloadable link to the right.

For well over 30 years, we have been talking with Australians to understand their attitudes, outlook and behaviour in order to help corporate Australia make the types of decisions that make a difference.

As the credit crisis swept across the globe in the last half of 2008, many of our clients asked – what does this mean for us? The norms of recent years had dissipated and corporate uncertainty was rapidly converting into pessimism. To provide some perspective and to help signpost the way forward, we conducted a national study last October involving both qualitative and quantitative research.

The charter we set ourselves at the time was relatively straightforward… what are everyday Australians thinking and what are they likely to do in coming months and beyond? The simplicity of the question belied the complexity of making sense of things in a rapidly changing environment. However experience tells us that one certainty is that the clues to future behaviour lie in identifying the prevailing attitudes of today and interpreting them against a long term understanding of what is happening ‘out there’.

Given the level of interest in that initial round of research and the continued uncertainty about what 2009 holds, we have conducted a second round of research.

This summary report distils the main findings from our latest research. We’re confident it will take you closer to the current Australian mindset and, if the shifts are properly interpreted in the context of your business, will act as a springboard for fresh thinking and opportunity identification.

If you would like to discuss the report in some more detail or discuss the possibility of organising a briefing for your management team, please contact Marc L’Huillier in our Melbourne office: 

Em: marc.lhuillier@sweeneyresearch.com.au

Ph: +61 3 9699 8466

To read the full article, please click on the PDF to the right.

To read further information on the Sweeney Sports Winter Report, please click on the website link.

To download the prospectus and subscription form, please click on the PDF downloadable link to the right.

This study reveals an understanding of how organisations are currently communicating with and engaging their employees in light of the current economic climate. This research explored a range of areas including communication priorities, internal communication channels and measurement, the impact of the current economic climate on employee communication, social media and leadership.

This report is based on research conducted on behalf of Impact Employee Communications. The research involved 100 senior business decision makers responsible for employee communication in large Australian organisations.

To read more about the report and to download, please click on the link to the right.

Cavill + Co & Sweeney Research reveal the most up to date and comprehensive study on consumer attitudes to CSR Communication. Real Not Spiel™ provides strategic direction for any professional involved in developing CSR communication strategies. The report includes research data, communication insights and best practice guidelines, designed to inform communication tactics, and is a must for those planning on promoting or developing CSR communication strategies. Real Not Spiel™ is a valuable, up to date communications report with insights that should not be ignored. Designed for any business involved in CSR activities, companies with CSR aspirations, Communications, Marketing, Advertising, Media and PR agencies as well as specialist CSR advisors, NPO's, government and futurists.

To download the flier and order form, please click on the PDF downloadable link to the right.

To read further information on The Uni Student Report - Universities Edition, please click on the website link.

To download the prospectus and subscription form, please click on the PDF downloadable link to the right.

To read further information on The Uni Student Report - Employers Edition, please click on the website link.

To download the prospectus and subscription form, please click on the PDF downloadable link to the right.