We were honoured that our research for Transport Accident Commission took out one of the three inaugural awards for Research Effectiveness at the 2006 Australian Market Research Conference.

What the judges said...

“This one was a ‘lay-down misere’. It was clear from this entry that both the client, TAC, and its advertising agency, Grey Worldwide, believe that Sweeney Research’s work has saved lives. In absolute terms, the campaigns have helped prevent more than 5,500 fatalities. This is research effectiveness at its best.”

From the client...

“Research enables the TAC to stay in touch with the Victorian community. The combination of continuous tracking, a ‘point in time’ approach (like the TAC’s road safety monitor) and campaign testing provides us with a very clear insight into community attitudes. It also lets us know when the audience might be ready to hear about new issues.”

Colin Radford, Chief Communications & External Relations Officer

AAMI are one of our largest standing clients and we’re proud of the role research has played in driving the growth of the organisation. Outside of informing decision-making, AAMI has used research results in ongoing public relations campaigns to drive brand awareness and consumer affinity. For 10 years we have worked with AAMI to produce a series of Safety Index publications that are arguably the most widely reported commercially driven surveys in Australia.

In 2007, our Safety Index research was a finalist in the annual AMSRS Research Effectiveness Awards.

From Client...

“The research has helped AAMI’s public relations campaigns evolve into being one of the best in the Australian insurance sector, if not the entire financial services industry. Sweeney Research has a reputation for research that is robust, reliable and authoritative. The research database, which spans more than a decade and thousands of responses, can reliably be quoted as an authoritative source and helps build AAMI’s brand reputation. This has given media commentator’s confidence that the issues and trends that we identify are real, relevant and accurate.”

Rob Whelan, National Manager, Corporate Affairs, AAMI

We are extremely proud of our ongoing relationship with AAMI. They are invariably held up as a benchmark in customer service. This status was well reflected in 2006 when they won three of the top National Awards at the prestigious Australian Service Excellence Awards. This included being named ‘Best of the Best’.

In 2006, BUPA Australia took out 4 awards and one high commendation at the International Customer Service Professionals (ICSP) Awards.

In addition to this, we were also delighted to receive two major industry awards in 2006 and 2007.

Eli Lilly is one of the world’s largest pharmaceutical companies. We recently conducted a major qualitative and quantitative study on a major new medication. The segmentation that we produced took out one of their top global awards against major specialist research companies from around the world.