Adeline joined Sweeney Research in 2007, working primarily as a quantitative researcher. She completed her Honours degree in marketing from Monash University and a PhD in consumer behaviour from RMIT University.

Adeline has presented and published her work in a number of leading academic conferences and journals. Her areas of academic interest include memory and decision making, as well as the influence of the environment on behavioural patterns.

Complementing her academic exposure, Adeline's past consultative research experience includes working at Forethought Research and The Australian Centre for Retail Studies. Her experience spans across numerous industries including grocery, FMCG, retail, telecommunications, education, and postal.

Aliza completed a Master of Arts degree at the California State University in 1982 and commenced her commercial career at Intercontinental Medical Statistics as a quantitative researcher.

In 1983 Aliza joined the Australian Bureau of Statistics where she was responsible for providing consultation to Government departments concerning survey design and data analysis.

In 1984 she joined SRG Australia and managed a variety of continuous quantitative projects in the automotive and consumer packaged goods areas.

Aliza joined Sweeney Research in August 1987, as a Director of the company, primarily working in the quantitative research area.

Amma started at Sweeney Research in 2008 as an interviewer while completing a Bachelor of Applied Science (Computer Science) Degree at RMIT. In 2009 Amma became a Team Leader and also gained experience working in our Coding and Data Entry departments. During 2009 Amma also completed a Masters in Business IT at RMIT. In 2010 Amma became a Graduate Research Consultant and is currently concentrating on quantitative research techniques.

Andrea began her career at Sweeney Research in 1986, undertaking vacation work whilst at university. She completed a Bachelor of Commerce (Melbourne University) in 1990. She began full time work with Sweeney Research in 1991 as Director of Operations with responsibility for all field and data processing activities. Andrea became a full board Director of the company in 1997 and in 2008, Andrea was appointed General Manager.

Andrew Green recently joined Sweeney Research in March 2010 to head up Sweeney Sports.

Andrew has spent the past 5 years in London as a Director of TNS Sport UK. He has worked with a host of major global sporting bodies and sponsors primarily helping them to understand fans engagement with sport and advising on the ROI and fit of sponsor activities on brand strategy and vision. Andrew is experienced in qualitative and quantitative research and has completed a range of consumer and media research evaluations including brand exposure and value analysis, domestic and global audience analysis, consumer U&A evaluations, brand, segmentation and fan experience research, and global fan research.

Andrew holds a Bachelor of Business (Marketing) from the University of South Australia and a Graduate Certificate in Sports Management from Deakin University.

Andrew will be focusing on continuing to develop and grow the Sweeney Sports division, drawing on his extensive international experience.

Anna started at Sweeney Research in 1998, undertaking vacation work while studying at university. She graduated in 2003 with a Bachelor of Commerce/Bachelor of Science degree at the University of Melbourne where she majored in Marketing Management and Psychology.

Over the years, Anna has gained experience in all aspects of market research and has worked on a variety of projects for both the public and private sectors, ranging from customer satisfaction surveys to advertising to arts and events and sports/sponsorship research.

Anna currently works as a Senior Research Consultant on both Qualitative and Quantitative Research projects.

Anne-Marie completed a Bachelor of Business in Marketing and Applied Economics from Deakin Universtiy in 1991. She began her career in market research as one of the first MRSA trainees in 1993, working for The Key Response, a small qualitative-specialist consultancy based in Melbourne.

Anne-Marie was mentored in qualitative techniques by Alison Fraser, of The Key Response, an ex-planner at J Walter Thompson and Director of MBL, London. Over her five years there she learned all aspects of qualitative research, strategy planning and consumer behaviour.

She joined Sweeney Research in 2000, as a Senior Research Consultant, specialising in qualitative research where she worked on successful pitches for Sussans and Goodyear. In late 2001 Anne-Marie moved to the UK where she continued working in qualitative research, working for Frontline Research for clients such as Cadbury's, Cussons and Robinsons. After having two children, Anne-Marie returned to Sweeneys in 2007 as a Senior Consultant.

She works across a range of business-to-consumer; business-to-business and social research and has a particular interest in communications strategies.

Ben joined Sweeney Research in 2003 and is Managing Director of the Sydney Office. Ben has previously worked at Colmar Brunton Australia, Research International UK and British Bio-Technology and has over 16 years experience in research and related fields. Ben is involved at a strategic level in many of the core projects run from the business.

Ben has significant experience within multiple categories including Banking and Finance, FMCG, Telecommunications, Pharmaceuticals, IT & Technology, Insurance, Manufacturing, Government and Retail across both consumer and B2B. Ben holds an honours degree in Business Decision Analysis from the University of the West of England, Bristol.

Ben focuses on both quantitative and qualitative research and in particular specialises in brand and communication strategy, market assessments, NPD, customer satisfaction/loyalty research and advanced modelling.

Bianca joined Sweeney Research in 2005 with over 4 years research experience. She holds a Bachelor of Commerce (Marketing/Management) from The University of Melbourne and completed Honours in Marketing at Monash University in 2000.

Bianca is passionate about understanding consumer behaviour and motivations and is experienced across a range of qualitative techniques including group discussions, depth interviews, consumer immersions, consumer and internal stakeholder workshops and idea generation sessions. Bianca has a broad range of experience across branding research, advertising studies, consumer usage and attitude studies, segmentation studies, new product development research and motivational research.

She is particularly interested in using innovative methodologies and has particular experience in new product development and idea/concept generation research problems.

Brad joined Sweeney Research in 2005 and works primarily as a quantitative research consultant. He began his research career at Research International where he was involved in a range of quantitative and qualitative projects for Australian and international clients.

Prior to research, Brad was a marketing graduate with Visy Industries. There he gained considerable experience in marketing to private and public sector organisations.

Brad is currently completing his Masters in Statistics at Swinburne University. He holds a Bachelor of Business (Marketing/Business Modelling) from Swinburne University and is a full member of the AMSRS.

Cassie joined Sweeney Research in 2005 and specialises in both qualitative and quantitative research.

Cassie has a PhD in Psychology and prior to joining Sweeney Research, she spent two years in the USA as a Research Associate at Stanford University's Graduate School of Business.

Her academic research focused on the measurement and structure of attitudes (especially attitudes around socially sensitive issues). Other areas of Cassie's academic research included persuasive communications, internet-based communications, negotiation, social exclusion/ostracism and influences on decision-making.

Cassie has co-authored four psychology academic journal articles, two academic book chapters and she has presented at over 25 national and international academic conferences. She has also presented on SBS's Insight program on topics such as bullying and has conducted a workshop on Social Marketing Research at an international Psychology Conference in Melbourne.

Her key area of focus is Social research and she works on a large range of government projects – including policy change, communications and high-impact social marketing campaigns. She has a passion for advertising and is a specialist in advertising/communications development and evaluation research.

Courtney joined Sweeney Research as Senior Qualitative Consultant within Sweeney’s Sydney research team in February 2010.

Upon completion of a Social Science Degree at Macquarie University in 1999, Courtney began her career at ANOP Research Services in Sydney where she gained experience in both qualitative and quantitative research and worked for clients such as Qantas and Fairfax. In 2003, she moved to the UK and joined IFF Research in London where she conducted a range of qualitative and quantitative studies primarily across the public and financial services sectors. At the start of 2006, Courtney became a qualitative specialist at SPA Research in London, working across the FMCG sector and from 2007 to 2010, Courtney was a part of the consumer qualitative team at TNS Research International UK (legacy Research International) working across a broad range of clients and sectors.

Courtney has particular experience in the areas of shopper research, customer segmentation and profiling, concept testing, NPD, category development, brand equity, customer satisfaction and loyalty, packaging evaluation and design and communications testing.

Over the course of her career Courtney has worked across the Financial, FMCG, Retail, Public Sector, Travel, Food Manufacturing, Tobacco, Automotive and Telecommunications sector using a large range of methodologies.

Dan joined Sweeney Research in early 2010 as a quantitative researcher. Dan has previously worked with AC Nielsen and GFK and has more recently worked client side, helping Vision Australia, one of Australia’s largest not-for-profit organisations create and utilise research in the competitive Australian donor market.

With 10 years research and related experience, Dan has worked across a wide range of research projects including client/stakeholder satisfaction, new product development, usage and attitude and also syndicated research products. Equally at home working on ongoing tracking or ad-hoc research programmes, Dan specialises in synchronising and integrating data from different information sources with a view to providing insight based outcomes for his clients.

Dan has considerable knowledge across a number of categories including FMCG, Consumer Electronics, Telecommunications, Utilities, Tourism, Financial Services and the Charity sector and also holds a BA degree from Southern Cross University.

David was appointed as Executive Chairman of Sweeney Research in 2005.

David commenced his market research career with British Leyland in the UK in the mid ‘70s and after moving to Australia became Market Research Manager for Ford Australia in 1979.

In February 1981, David joined Reark Research as a Project Director and in 1984 set up and became General Manager of ARMS: Automotive Research and Marketing Services - a separate operating division of Reark Research.

David joined Sweeney Research in January 1986, as a Director of the company with primary responsibility for quantitative research. He is particularly experienced in the design and implementation of large scale tracking research projects.

David is a full member of the AMSRS and is a Qualified Practicing Market Researcher (QPMR).

Elaine joined Sweeney Research in 2003 and currently manages a team of consultants and several key accounts for the business. An Associate Director of the business, she also heads up Sweeney Research’s Healthcare and Pharmaceutical Research area.

Prior to joining Sweeney Research, Elaine was a Research Analyst at Environmetrics, where she specialised in audience research in the arts and cultural sector. She also conducted a range of quantitative and qualitative studies on topics including market feasibility, customer satisfaction, and consumer usage and attitudes.

Elaine has over 10 years consulting experience in research and related fields and holds an Honors degree in Psychology from the University of New South Wales. Her research experience spans multiple industry sectors including Retail, Telecommunications, Financial Services & Insurance, Healthcare & Pharmaceutical and Travel.

Elaine specialises in needs/typology based segmentations, NPD, brand and feasibility studies, communication strategy, market assessments and customer satisfaction/loyalty research.

Emily graduated with a Bachelor of Commerce from the University of Melbourne in June 2009. Throughout her course, she focused on consumer behaviour and marketing strategy, which lead to her interest in market research. Emily has recently joined Sweeney Research in a qualitative research role.

Prior to this graduate position at Sweeney Research, Emily worked as a Marketing Assistant with Fyna Foods whilst completing her Commerce degree. During this internship, she gained experience in brand management and strategy development as well as an insight into the FMCG sector.

Emma joined Sweeney Research in March 2010 and specializes in quantitative research and the application of marketing science techniques.

Emma has an Honours degree in Psychology from the Australian National University and is currently completing a Masters degree in Statistics and Operations Research from RMIT. She is an active member of the AMSRS (having served as Vice President of the ACT Division) and is accredited to QPMR.

Throughout her career Emma has focused on Social and Government research, having worked with a wide range of Federal and State Government Departments and Agencies. She brings a thorough understanding of the context in which Government bodies operate, and a passion for applying innovative solutions to social marketing problems.

Erik joined Sweeney Research in 2005 and currently manages a team of consultants and several key accounts for the business. As an Associate Director he also heads up Sweeney Research's Marketing Science area, in particular running choice modelling, segmentation, regression and pricing studies.

Prior to this, Erik was at Numbers International and has also worked at advertising agencies in Australia and Germany and on the client side at Wella headquarters. Erik has over 10 years consulting experience in research and related fields.

Erik holds a Bachelor of Economics, with first class honours in Marketing, from the University of Sydney, where he has also worked as a tutor in Consumer Behaviour and Marketing Research. In 2004, he received the Tony Wheeler Best Paper Award at the national conference of the AMSRS for a research paper on online research methodologies.

Erik's research experience spans many industry sectors including Retail, FMCG, Telecommunications, IT, Financial Services & Insurance, Healthcare & Pharmaceutical and Travel. Across both consumer and B2B.

Erik specialises in NPD, needs/typology based segmentations, brand and communication strategy, customer satisfaction/loyalty and market modelling.

Prior to joining Sweeney Research in 2000, Finn was employed to run @vertising, a boutique advertising and market research agency based in Melbourne that serviced internet clients. Prior to this, he worked in London at the business-to-business market research company Kadence UK Ltd, where he acquired valuable hands-on experience as a telephone interviewer and qualitative recruiter. He also worked at the London based LINK Strategic Research, where he worked on various qualitative and quantitative projects for a range of European companies.

Finn specialises in quantitative research, with 11 years experience across a wide range of areas including government, insurance, sporting, FMCG and arts/events. He also has extensive experience conducting qualitative in-depth interviews.

Finn has a Bachelor of Business (Marketing/Hospitality) and an Associate Diploma of Business (Marketing/Japanese).

Hannah began working at Sweeney Research in 2005 as a CATI interviewer. She then became a CATI team leader in 2008 and a CATI supervisor in 2009. She also worked in the coding department and assisted in conducting clinics.

In 2009, Hannah completed a Bachelor of Science with Honours in Applied Statistics at the University of Melbourne.

Hannah became a Graduate Research Consultant at Sweeney’s in 2010. She is currently undergoing training in quantitative research.

Hannah works within the qualitative team at Sweeney Research in Sydney. Prior to joining Sweeney Research in 2008, she worked in the UK for Unilever Foods as Category Insight Analyst and at the research agency SPA as FMCG Consultant. She has over 5 years experience within research and related fields.

With a particular interest in the FMCG category, Hannah has worked on numerous FMCG brands such as Nescafé, Milo, Uncle Tobys, Peters Ice Cream, Maggi and Lynx. Her experience also encompasses a range of other sectors including telecommunications, retail and education. Hannah has a BSc Honours degree in Human Psychology with Professional Training from Aston University in the UK.

Hannah focuses on category development, brand and communication strategy and NPD and is interested in alternative qualitative methods such as online research.

Hannah is a research consultant specialising in quantitative research.

Since joining Sweeney Research in 2000, Hannah has gained experience in a variety of roles including interviewing, coding and a number of analytical positions.

She has significant quantitative research experience across a range of clients.

Jason gained a Bachelor of Arts at Colgate University in the US. Jason commenced his professional career with Reuben H. Donnelly, an advertising company in the States.

Since joining Sweeney Research in September 1997, Jason has overseen the development of our CATI shop. With a strong background in statistics and computers, Jason is often involved in complex data analysis as well as electronic survey design.

Jason became Director of Operations in October 2003.

Jennifer joined Sweeney’s in 2009 with a particular passion for Qualitative research and 12 years experience under her belt. With extensive experience in tackling both tactical and strategic challenges across brand, the full scope of NPD and communications Jennifer brings the perspective to challenge assumptions around consumer knowledge and translate consumer insight into meaningful and actionable business strategy.

Keeping engaged with the shifting consumer landscape is what keeps Jennifer constantly intrigued in the broad scope of categories that she has explored over the years – from Services; Finance, Telecommunications, Utilities, Transport to Durables; White goods, Automotive, FMCG and Alcohol.

Jennifer brings a solid foundation in classical qualitative techniques but also enjoys blending in new techniques borne from her experience in innovation and idea generation. Jennifer graduated with a Bachelor of Business Marketing (Honours 1st class) from Monash University – David Syme School of Business.

Jessica completed a Bachelor of Marketing and a Bachelor of Management at Monash University in 2008, where she achieved marks which lead her to be the in the top three students in her course. Throughout her studies, Jessica was particularly interested in consumer behaviour and motivations which led her to a career in Market Research. She joined Sweeney's in 2008, focusing predominantly on Qualitative Research.

Jessica is involved particularly in FMCG category research, and has worked with many FMCG clients and brands such as Fosters/CUB, Peters, Cadbury, Nestle Diet, Schweppes and Simplot. She has also worked with a number of other clients in the telecommunications and financial sectors, such as AXA, Telstra, Legal Super, NAB, ANZ, and Industry Super Fund.

Her research experience has been particularly focused in the areas of brand and communication strategy, consumer behaviour and decision making, category exploration and NPD. She has also had experience in alternative qualitative methods including online research and more ethnographic, ‘real world’ research through mobile phones, social media and video diaries.

Jo joined Sweeney Research in 2006 where she worked primarily in quantitative research. In late 2006 she moved to the UK where she worked with a leading Marketing and Research Consultancy in Leeds. Her focus during her time in the UK was on both quant and qual research across a wide range of industries including retail, FMCG, finance and utilities. Upon returning to Australia in 2009, Jo has re-joined the Sweeney team and she will work with both our private and public sector clients.

Julie works as a Research Consultant at Sweeney Research in Sydney across a variety of categories. Julie joined Sweeney Research in 2006 and prior to this worked at Environmetrics and as a tutor in Services Marketing at the University of Sydney.

Julie has over 4 years experience in research and related fields and holds a Bachelor of Commerce (Liberal Studies) Honours degree from the University of Sydney where she majored in Marketing and Econometrics.

Julie conducts both consumer and business-to-business research across a range of industries including FMCG, Financial Services & Insurance, Retail, Property, Pharmaceutical and Healthcare, Media, FMCG and Telecommunications.

Julie has significant experience in needs/typology based segmentations, NPD, pricing, brand and communication strategy, market assessments and customer satisfaction/loyalty research.

Kirsty works as a Research Consultant at Sweeney Research in Sydney across a variety of categories. Kirsty joined Sweeney Research in January 2008 as a Graduate Research Consultant and prior to this worked at The Nielsen Company on the Household Income and Labour Dynamics in Australia (HILDA) study for two years.

Kirsty has over four years experience in research and related fields and holds a Bachelor of Commerce, with First Class Honours, in Marketing and Demography at Macquarie University, Sydney. Kirsty has conducted academic research on customer loyalty and has co-authored two international conference papers on her thesis research, with one nominated for best paper.

Last year, Kirsty was awarded the 2009 Mike Labalestier National Conference Scholarship for the NSW Division.

Kirsty conducts research across a number of industries including Financial Services/Insurance, Retail, FMCG, Travel, Recruitment Services, Media and Communications, Government and Professional Services and has a particular focus on Healthcare and Pharmaceutical research.

Kirsty specialises in needs/typology based segmentations, NPD, brand and communication strategy, market assessments and customer satisfaction/loyalty research.

Lawrence joined Sweeney Research in April 1992, whilst completing a Bachelor of Science degree at the University of Melbourne. In his years of employ here at Sweeney Research Lawrence has worked in a number of areas and with a range of clients.

As Associate Director of Operations, Lawrence manages the Data Processing team, and is also one of our key Data Analysts. He is also charged with developing and expanding our online surveying capabilities, as well as the design and implementation of our Quality Assurance policies.

Lawrence's wide ranging knowledge of the industry and skills in computing make him a valuable member of the Sweeney Research team.

Lewis commenced his research career in 1991, with MORI, one of the leading market research agencies in the UK. In 1995, Lewis joined Business Development Research Consultants, primarily specialising in financial and leisure research.

Lewis moved to Australia in 1996 to join Sweeney Research. He is a quantitative researcher, mainly involved in customer satisfaction, brand image, advertising, product concept testing, pricing, packaging development and tracking research on behalf of a wide range of private and public sector organisations.

Lewis was the Managing Director of the Melbourne office from 1999 – 2008. He was appointed to the national role of Director of Quantitative Research in 2008.

Lisa joined Sweeney in April 2010 as a Senior Research Consultant. Lisa began her research career at Open Mind Research Group in 2004 and prior to that worked at a boutique marketing consultancy.

Specialising in qualitative research Lisa has worked across a range of organisations spanning FMCG, Banking and Finance, Media, Retail, State and Federal Government. She has extensive experience in communications development, communications evaluation, brand development and positioning, new product development and B2B research. Lisa finds people fascinating and enjoys making sense of their experiences and attitudes.

Lisa graduated from the University of Melbourne with a BA in History and diploma of Modern Languages in 2001.

Liz has more than 7 years qualitative research experience in both the UK and Australia. Prior to joining Sweeney Research in 2008, she worked at both AMR Interactive and then Blue Moon Research in Sydney. She holds a BA (Hons) in Geography from Cambridge University.

Working with a wide range of clients in both the private and public sectors, Liz's experience cuts across a number of different categories, including FMCG, financial, pharmaceutical and telecommunications. Having worked on a number of large-scale social research projects, she is accustomed to working with a variety of harder-to-reach research audiences, including, amongst others, the elderly, teenagers and immigration asylum seekers.

An experienced moderator, Liz is also interested in alternative methodologies including observational and on-line research. She is focused on adapting research approaches to best meet the objectives of each project and making research outputs strategic, relevant and actionable.

Louise completed a Commerce degree at the University of Melbourne in 1993 and commenced her career in market research at Taylor Nelson Sofres (then Frank Small & Associates) in 1996. For almost 2 years Louise was involved with customer satisfaction research, predominantly in the area of telecommunications and financial services. Her interests then moved her to the Qualitative Specialist Group where she developed strong qualitative skills over 3 years working in numerous industry sectors including FMCG, banking and finance, IT and telecommunications, e-business, government and education.

Over these years she has managed qualitative projects of varying natures, including branding, motivational, concept testing, website evaluation, and advertising / communications.

Louise joined Sweeney Research in September 2001 and as Director of Qualitative Research she continues her specialisation in this field.

Louise has worked in the research industry since 2001. She joined Sweeney in 2005 primarily as a quantitative researcher. Her previous roles were with TNS and Roberts Research.

Since joining Sweeney Louise has conducted projects for clients in diverse sectors including FMCG, telecommunications, banking, information, government and the arts. Among the quantitative projects she manages at Sweeney is a public transport U&A tracking study.

With a degree in Philosophy and Literature at Monash University, Louise's qualitative interests include cultural theory and semiotics. Her qualitative experience includes conducting focus groups, depth interviews and consumer workshops.

Before her research career, Louise has worked as a human resources project manager at a global petrochemical company and as a merchandise analyst planning women's wear ranges at Australia's largest department store group, Myer Grace Bros.

Louise heads up the qualitative research team in Sydney and works at a strategic level with many of Sweeney Research’s clients. Before joining Sweeney Research in 2001 she worked at TAB Ltd and the Gallop Organisation in research roles. She has over 10 years experience in research and related fields.

Over the past 8 years Louise has worked extensively in the FMCG arena with various insights teams, including organisations such as Nestlé, Coca Cola and Unilever. Her experience as a qualitative researcher also extends to a broad range of other categories including property, healthcare, insurance, telecommunications, retail, B2B. Louise has an Bachelor of Business degree in Marketing and Management from the University of Technology, Sydney.

Louise focuses on brand and communication strategy, NPD, creative development; needs/typology based segmentations and has a particular interest in qualitative technique development.

Marc joined Sweeney Research in 1993. He moved to Sydney in 1995 and established our NSW office. After a decade of developing our operations and presence in Sydney, Marc was appointed CEO of Sweeney Research and moved back to Melbourne in 2005.

Marc has a passion for qualitative research and works with many of our major clients across the both the private and public sectors. He is also the co-author of our major lifestyle study on 16-28 years olds, The Spin Sweeney Report.

In addition, Marc is a Director of Sweeney Sports and a Rugby enthusiast. He played in the 1999 Rugby Union World Cup Finals, representing the US Rugby Union team. Since retiring from the Rugby field he has developed a keen interest in ocean swimming.

Marie joined Sweeney Research in January 2008, working as a quantitative researcher. Whilst having worked with various clients while at Sweeney's, Marie has predominantly worked within the Sweeney Sports division for major sporting organisations, as well as being responsible for producing the Sweeney Sports Report.

Marie completed a Bachelor of Science degree in Psychology from the University of Melbourne in 1999. She began her career in market research at Roy Morgan Research in 2000 primarily working with clients from the telecommunications sector. While at Roy Morgan, Marie had four years experience in data analysis before moving into an account manager role for a further three years. In both roles, Marie was heavily involved in developing client segmentations, as well as leading internal and external training sessions for both clients and staff.

In her spare time Marie is a certified Les Mills International group fitness instructor for BodyStep and BodyPump, in addition to being a qualified personal trainer.

Mary joined Sweeney Research in 2007 after completing a Bachelor of Laws/Business Management at Victoria University. Prior to this she studied psychology and cultural studies at the University of Melbourne. Throughout her studies, she gained a passion for understanding consumer trends and the development of innovative business strategies which she’s brought with her to Sweeney Research.

Mary works primarily as a quantitative researcher. She has been involved in a wide variety of projects across both the public and private sectors and gained experience in the areas of customer satisfaction, brand equity, consumer usage and attitudes, and segmentation studies.

Marija joined Sweeney Research in 2008 as an intern whilst completing a Masters of Psychology at UNSW, with a focus on organisational psychology. Prior to this she undertook a Bachelor of Psychology (Honours), and graduated with First Class Honours. Her Masters research investigated the role of feedback and collaborative testing on the retention of course material in an educational setting, and was published in Applied Cognitive Psychology in 2009.

In 2010 Marija moved into a full time role as a Research Consultant and works on both qualitative and quantitative research in a variety of areas including branding, advertising, communications, new product development, customer satisfaction and consumer segmentation. She works in a wide variety of categories covering both consumer and business markets, and has worked on research across various industries including finance, transport, health and government.

Monique originally joined Sweeney Research in 2007 as an intern whilst completing an Arts degree at the University of Melbourne with a double major in Psychology and Criminology. In 2008, Monique combined work at Sweeney Research with her Honours year in Psychology where she completed a thesis on community perceptions towards different cultural groups in society.

In 2009 Monique moved into a full time role as a Research Consultant, with a focus on qualitative research. Monique is involved in a wide range of different projects at Sweeney Research, but her background in Psychology and Criminology has seen her take a particular interest in Social and Government research.

A recent addition to Sweeney Research, Natalie works predominantly within the Healthcare and Pharmaceutical Research area.

Natalie has 6 years experience in market research, the past 4 of which focused primarily on pharmaceutical work. Originally from the UK, she began her career at GfK-NOP (formerly GfK Martin Hamblin) in the Consumer Brand Development team, before moving to Synovate Healthcare (International Team) where she worked for major clients across the European pharmaceutical market.

Natalie moved to Australia in 2008 and has spent the past 18 months gaining experience within the Australian market (at Ipsos Australia).

Natalie has a wealth of experience conducting qualitative and quantitative research with GPs, specialists and KOLs, with a particular emphasis on qualitative research. Therapy areas include cardiovascular, diabetes, respiratory, nephrology, neurology, anaesthetics, psychiatry and oncology.

A full member of the AMSRS, she also holds a certificate in Market Research and a BSc (Hons) in Psychology.

Paula began her career at Sweeney Research in April 2001 starting as an interviewer then moving on to a supervisor's role the following year.

Paula took over the Recruitment Manager's position in August 2006.

Paula is responsible for managing qualitative recruitment for focus groups, in-depth interviews and quantitative clinic studies on behalf of researchers in our Melbourne and Sydney offices.

Peter commenced his business career with Austral Bakeries in 1969. He worked there for almost twenty years, during which time the company merged with what is now Goodman Fielder. Over that time, Peter worked in the marketing/sales area and became National Marketing Manager before being appointed General Manager of the Victorian operations.

In 1988, he moved to the East Asiatic company in the role of Marketing/Sales Director for Australia/New Zealand/South Pacific where he had responsibility for a range of brands including Yoplait, Leggos and Plumrose.

Peter joined Sweeney Research in 1990 and works on both qualitative and quantitative research, with a greater focus on the former. He has worked with a wide range of clients across an extensive number of sectors - FMCG, Government, advertising, finance, retail and road safety to name but a few.

In 2006, Peter won the Australian Market and Social Research Society's inaugural Research Effectiveness Award for this submission Everybody Hurts detailing our 17 year history of work for the Victorian Transport Accident Commission (TAC).

Peter has an Economics degree and a Graduate degree in Marketing.

Rebecca joined Sweeney Research in 2008, working primarily as a quantitative researcher.

She has extensive experience in customer satisfaction, packaging development, pricing, new product development and sensory research. Rebecca has also worked across a range of sectors including FMCG, Pharmaceutical, Retail and Government.

Prior to joining Sweeney, Rebecca worked as an Account Manager at Colmar Brunton Research and a Research Manager at Consumer Affairs Victoria. She graduated from RMIT University in 2002 with a Bachelor of Applied Science (Consumer Science).

Upon completion of a Law Degree at the University of West of England in 1993, Sam began her career in research as a graduate with TNS, one of the UK's leading marketing information companies. For five years she worked in field operations, managing many ad hoc projects both qualitative and quantitative and specialising in firstly consumer and then healthcare research. Sam then turned her hand to retail market measurement and purchase behaviour analysis for a number of retail clients such as Marks & Spencer and Debenhams.

Sam joined Sweeney Research when she moved to Australia with her family in 2003. She specialises in quantitative research and stays in touch with consumers by regularly conducting depth interviews and observing group discussions. In 2007 Sam became an Associate Director of the company. She has experience in a wide range of industry sectors including, FMCG, Automotive, Telecommunications, Healthcare, Government and Finance.

Stuart joined Sweeney Research in 2009 as a quantitative Research Consultant with over five years of experience in market and social research. Stuart began his research career in the UK as a Social Research Consultant with ADAS (the UK’s largest environmental management consultancy) followed by a position as a Senior Research Consultant with Mott MacDonald (global management consultancy).

During this time Stuart managed numerous ad-hoc quantitative and qualitative social and market research projects. His experience spans a range of industries including health, transport, environmental, agriculture, FMCG and banking in both the public and private sectors. Most of these studies have taken the form of either an evaluation of a program/service, or the research findings have been used in the development of strategies or associated policy. Stuart has also worked across areas including customer satisfaction/loyalty research, new product development, corporate image and stakeholder research.

Stuart holds a First Class BA Honours Degree in Business and Marketing and also has a Post Graduate Diploma in Social and Market Research Practice.

Across Melbourne and Sydney we have a team of twelve staff working in roles supporting our research consultants. We pride ourselves on the quality of our presentations and reports and this comes down to the dedication and inspiration of our PA and office support team.

When conducting qualitative research (focus groups, in-depth interviews, workshops) it's imperative to have the right types of people to talk with. It is for this reasons that we have an in-house recruitment team. Headed by Paula Sweeney, our recruitment team manages the entire recruitment process for all of our research conducted across Australia and New Zealand.

The accuracy and quality of our data is critical. Companies are reliant on our data to make major business decisions and it's got to be spot on, every time. Our DA team is one of the most experienced in the industry and are one of the reasons our data is trusted implicitly by our clients.

Headed by Marlene Brownjohn, who has over 20 years experience in coding (all of this time at Sweeney's!), our coding team works through hundreds of thousands of surveys each year. We are fortunate to have a coding department that is regarded as one of the most efficient and effective in the industry.

With hundreds of casual staff working in our call centre and around the country doing face to face interviews, we have a field department that can manage large volumes of work at any one time. Our team of field managers and supervisors ensure everything runs smoothly day and night whenever and wherever we are conducting research on behalf of our clients.

Headed by our Finance Manager, Gerry Sweeney, our accounts department ensures that all of the individual requirements of our clients can be easily and effectively met.