Adeline joined Sweeney Research in 2007, working primarily as a quantitative researcher. She completed her Honours degree in marketing from Monash University and a PhD in consumer behaviour from RMIT University.

Adeline has presented and published her work in a number of leading academic conferences and journals. Her areas of academic interest include memory and decision making, as well as the influence of the environment on behavioural patterns.

Complementing her academic exposure, Adeline's past consultative research experience includes working at Forethought Research and The Australian Centre for Retail Studies. Her experience spans across numerous industries including grocery, FMCG, retail, telecommunications, education, and postal.

Alan joined Sweeney Research in 2008, with over 8 years of research experience. Alan started his research career at Thornton Drummond & Brett as a research executive and then spent 6 years in the financial services department of Ipsos MORI, one of the UK's leading market research agencies.

Specialising predominantly in quantitative research, Alan has worked for a large number of organisations from both the private and public sector. He has worked across a wide variety of research areas, including customer satisfaction/loyalty research, new product development, corporate image and syndicated stakeholder research.

Alan graduated from Lancaster University in the UK with a BA honours degree in Economics in 1998.

Aliza completed a Master of Arts degree at the California State University in 1982 and commenced her commercial career at Intercontinental Medical Statistics as a quantitative researcher.

In 1983 Aliza joined the Australian Bureau of Statistics where she was responsible for providing consultation to Government departments concerning survey design and data analysis.

In 1984 she joined SRG Australia and managed a variety of continuous quantitative projects in the automotive and consumer packaged goods areas.

Aliza joined Sweeney Research in August 1987, as a Director of the company, primarily working in the quantitative research area.

Andrea began her career at Sweeney Research in 1986, undertaking vacation work whilst at university. She completed a Bachelor of Commerce (Melbourne University) in 1990. She began full time work with Sweeney Research in 1991 as Director of Operations with responsibility for all field and data processing activities. Andrea became a full board Director of the company in 1997 and in 2008, Andrea was appointed General Manager.

Anna started at Sweeney Research in 1998, undertaking vacation work while studying at university. She graduated in 2003 with a Bachelor of Commerce/Bachelor of Science degree at the University of Melbourne where she majored in Marketing Management and Psychology.

Over the years, Anna has gained experience in all aspects of market research and has worked on a variety of projects for both the public and private sectors, ranging from customer satisfaction surveys to advertising to arts and events and sports/sponsorship research.

Anna currently works as a Senior Research Consultant on both Qualitative and Quantitative Research projects.

Anne-Marie completed a Bachelor of Business in Marketing and Applied Economics from Deakin Universtiy in 1991. She began her career in market research as one of the first MRSA trainees in 1993, working for The Key Response, a small qualitative-specialist consultancy based in Melbourne.

Anne-Marie was mentored in qualitative techniques by Alison Fraser, of The Key Response, an ex-planner at J Walter Thompson and Director of MBL, London. Over her five years there she learned all aspects of qualitative research, strategy planning and consumer behaviour.

She joined Sweeney Research in 2000, as a Senior Research Consultant, specialising in qualitative research where she worked on successful pitches for Sussans and Goodyear. In late 2001 Anne-Marie moved to the UK where she continued working in qualitative research, working for Frontline Research for clients such as Cadbury's, Cussons and Robinsons. After having two children, Anne-Marie returned to Sweeneys in 2007 as a Senior Consultant.

She works across a range of business-to-consumer; business-to-business and social research and has a particular interest in communications strategies.

Ben joined Sweeney Research in 2003 and is Managing Director of the Sydney Office. Ben has previously worked at Colmar Brunton Australia, Research International UK and British Bio-Technology and has over 16 years experience in research and related fields. Ben is involved at a strategic level in many of the core projects run from the business.

Ben has significant experience across multiple categories including areas such as Banking and Finance, FMCG, Telecommunications, Pharmaceuticals, IT & Technology, Insurance, Manufacturing, Government and Retail. Ben has an Honours degree in Business Decision Analysis from the University of the West of England, Bristol.

Ben focuses on both quantitative and qualitative research and in particular specialises in brand and communication strategy, market assessments, NPD, customer satisfaction/loyalty research and advanced modelling.

Bianca joined Sweeney Research in 2005 with over 4 years research experience. She holds a Bachelor of Commerce (Marketing/Management) from The University of Melbourne and completed Honours in Marketing at Monash University in 2000.

Bianca is passionate about understanding consumer behaviour and motivations and is experienced across a range of qualitative techniques including group discussions, depth interviews, consumer immersions, consumer and internal stakeholder workshops and idea generation sessions. Bianca has a broad range of experience across branding research, advertising studies, consumer usage and attitude studies, segmentation studies, new product development research and motivational research.

She is particularly interested in using innovative methodologies and has particular experience in new product development and idea/concept generation research problems.

Brad joined Sweeney Research in 2005 and works primarily as a quantitative research consultant. He began his research career at Research International where he was involved in a range of quantitative and qualitative projects for Australian and international clients.

Prior to research, Brad was a marketing graduate with Visy Industries. There he gained considerable experience in marketing to private and public sector organisations.

Brad is currently completing his Masters in Statistics at Swinburne University. He holds a Bachelor of Business (Marketing/Business Modelling) from Swinburne University and is a full member of the AMSRS.

Cassie joined Sweeney Research in 2005 and specialises in both qualitative and quantitative research.

Cassie has an Honours degree in Psychology from UNSW and a PhD in Psychology from Macquarie University. Prior to joining Sweeney Research, she spent close to two years in the USA as a Research Associate at Stanford University's Graduate School of Business.

Her academic research focused on the measurement and structure of attitudes (especially attitudes around socially sensitive issues). Other areas of Cassie's academic research included persuasive communications, internet-based communications, negotiation, social exclusion/ostracism and influences on decision-making.

Cassie has co-authored three psychology academic journal articles, two academic book chapters and she has presented at over 20 national and international academic conferences. She has been an invited presenter at Stanford University, University of Washington, UNSW, University of Queensland and the University of Melbourne.

While working across a number of areas at Sweeney Research, her focus is on Government, Social and Education research and advertising/communications research.

David was appointed as Executive Chairman of Sweeney Research in 2005.

David commenced his market research career with British Leyland in the UK in the mid ‘70s and after moving to Australia became Market Research Manager for Ford Australia in 1979.

In February 1981, David joined Reark Research as a Project Director and in 1984 set up and became General Manager of ARMS: Automotive Research and Marketing Services - a separate operating division of Reark Research.

David joined Sweeney Research in January 1986, as a Director of the company with primary responsibility for quantitative research. He is particularly experienced in the design and implementation of large scale tracking research projects.

David is a full member of the AMSRS and is a Qualified Practicing Market Researcher (QPMR).

Elaine joined Sweeney Research in 2003 and currently manages a team of consultants and several key accounts for the business. An Associate Director of the business, she also heads up Sweeney Research's Healthcare and Pharmaceutical Research area.

Prior to joining Sweeney Research, Elaine was a Research Analyst at Environmetrics, where she specialised in audience research in the arts and cultural sector. She also conducted a range of quantitative and qualitative studies on topics including market feasibility, customer satisfaction, and consumer usage and attitudes.

Elaine has over 10 years consulting experience in research and related fields and holds an Honors degree in Psychology from the University of New South Wales. Her research experience spans multiple industry sectors including retail, telecommunications, financial services, healthcare & pharmaceutical and travel.

Elaine specialises in needs/typology based segmentations, NPD, brand and feasibility studies, communication strategy, market assessments and customer satisfaction/loyalty research.

Erik joined Sweeney Research in June 2005 and works as both a quantitative and qualitative research consultant.

Prior to joining Sweeney Research, Erik was at Numbers International (previously Pricing Decisions), where he focused on quantitative methodologies, particularly pricing and online research, in a variety of industries ranging from air travel and energy retail to FMCGs. Prior to that, he worked as a tutor in Consumer Behaviour and Marketing Research at the University of Sydney. He has also worked at advertising agencies/departments in Australia and Germany and on the client side at the Wella headquarters in Germany. In 2004, he received the Tony Wheeler Best Paper Award at the national conference of the AMSRS for a research paper on online research methodology.

Erik holds a Bachelor of Economics, with first class honours in Marketing, from the University of Sydney.

Prior to joining Sweeney Research in 2000, Finn was employed to run @vertising, a boutique advertising and market research agency based in Melbourne that serviced internet clients. Prior to this, he worked in London at the business-to-business market research company Kadence UK Ltd, where he acquired valuable hands-on experience as a telephone interviewer and qualitative recruiter. He also worked at the London based LINK Strategic Research, where he worked on various qualitative and quantitative projects for a range of European companies.

Finn specialises in quantitative research, with 11 years experience across a wide range of areas including government, insurance, sporting, FMCG and arts/events. He also has extensive experience conducting qualitative in-depth interviews.

Finn has a Bachelor of Business (Marketing/Hospitality) and an Associate Diploma of Business (Marketing/Japanese).

Hannah joined Sweeney Research in 2007 and has over 7 year's research experience at a range of different organisations.

Hannah began her research career in the UK at Stafford Long & Partners followed by the Opinion Research Business in London, where she worked for 5 years. Here she managed both quantitative and qualitative research projects for a range public and private sector clients, in particular working on political, social and messaging research. Previously she has worked at Roy Morgan Research in Sydney in the customised department and has also held client side roles at Kimberley Clark in Australia.

Hannah has a primary focus on qualitative research including understanding consumer behaviour and motivations. She has experience across a range of qualitative techniques including group discussions, depth interviews, consumer immersions and idea generation sessions. Hannah has a broad range of experience across branding and advertising studies, consumer usage and attitude studies and new product development research.

Hannah completed a Bachelor of Arts, with honours in Modern History at Keble College, Oxford University in England in 2000.

Hannah works within the qualitative team at Sweeney Research in Sydney. Prior to joining Sweeney Research in 2008, she worked in the UK for Unilever Foods as Category Insight Analyst and at the research agency SPA as FMCG Consultant. She has over 5 years experience within research and related fields.

With a particular interest in the FMCG category, Hannah has worked on numerous FMCG brands such as Nescafé, Milo, Uncle Tobys, Peters Ice Cream, Maggi and Lynx. Her experience also encompasses a range of other sectors including telecommunications, retail and education. Hannah has a BSc Honours degree in Human Psychology with Professional Training from Aston University in the UK.

Hannah focuses on category development, brand and communication strategy and NPD and is interested in alternative qualitative methods such as online research.

Hannah is a research consultant specialising in quantitative research.

Since joining Sweeney Research in 2000, Hannah has gained experience in a variety of roles including interviewing, coding and a number of analytical positions.

She has significant quantitative research experience across a range of clients.

Jason gained a Bachelor of Arts at Colgate University in the US. Jason commenced his professional career with Reuben H. Donnelly, an advertising company in the States.

Since joining Sweeney Research in September 1997, Jason has overseen the development of our CATI shop. With a strong background in statistics and computers, Jason is often involved in complex data analysis as well as electronic survey design.

Jason became Director of Operations in October 2003.

Jennifer joined Sweeney’s in 2009 with a particular passion for Qualitative research and 12 years experience under her belt. With extensive experience in tackling both tactical and strategic challenges across brand, the full scope of NPD and communications Jennifer brings the perspective to challenge assumptions around consumer knowledge and translate consumer insight into meaningful and actionable business strategy.

Keeping engaged with the shifting consumer landscape is what keeps Jennifer constantly intrigued in the broad scope of categories that she has explored over the years – from Services; Finance, Telecommunications, Utilities, Transport to Durables; White goods, Automotive, FMCG and Alcohol.

Jennifer brings a solid foundation in classical qualitative techniques but also enjoys blending in new techniques borne from her experience in innovation and idea generation. Jennifer graduated with a Bachelor of Business Marketing (Honours 1st class) from Monash University – David Syme School of Business.

Jessica completed a Bachelor of Marketing and a Bachelor of Management at Monash University in 2008, where she achieved marks in the top three for her course. Throughout her studies, Jessica was particularly interested in consumer behaviour and motivations which led her to a career in Market Research. She joined Sweeney's in mid 2008, focusing predominantly on Qualitative Research.

Jessica works with many of our large corporate clients in areas including branding, advertising, communications and NPD.

Jo joined Sweeney Research in 2006 where she worked primarily in quantitative research. In late 2006 she moved to the UK where she worked with a leading Marketing and Research Consultancy in Leeds. Her focus during her time in the UK was on both quant and qual research across a wide range of industries including retail, FMCG, finance and utilities. Upon returning to Australia in 2009, Jo has re-joined the Sweeney team and she will work with both our private and public sector clients.

Jodie is a senior member of the qualitative research team in Sydney and works closely with many of Sweeney Research's key clients.

Before joining Sweeney Research in 2008 she worked at Microsoft and Aristocrat Technologies Australia in a variety of marketing roles, including market research. She has over 8 years experience in research and related fields.

Jodie has an Honours degree in Psychology from the University of New South Wales and a Graduate Certificate in Marketing from Monash University.

During her time at Sweeney Research, Jodie has focused on a range of categories including banking and finance, pharmaceuticals, health insurance, retail, telecommunications and media.

Jodie focuses on brand strategy and communication development, customer retention strategy, technology and system evaluations and has a particular interest in qualitative methodologies.

Julie joined Sweeney Research in 2006 and works as a research consultant. She recently completed her Honours in Marketing at the University of Sydney where she undertook a qualitative study on the effect on self-identity of the use of possessions.

Prior to this, Julie completed a Bachelor of Commerce (Liberal Studies) degree where she majored in Marketing and Econometrics. Julie has also previously worked as a tutor in Services Marketing at the University of Sydney and also as an interviewer at Environmetrics.

Julie works on both qualitative and quantitative research in the areas of branding, advertising, communications, new product development, concept testing, consumer segmentation and also multivariate research. She works in a wide variety of categories covering both consumer and business markets.

Kirsty joined Sweeney Research in January 2008 as a research consultant. In 2006, she completed a Bachelor of Commerce majoring in Marketing and Demography at Macquarie University. Kirsty then undertook a marketing focused Honours degree in Commerce in 2007 and graduated with First Class Honours.

Her academic research focused on a longitudinal quantitative analysis of the effectiveness of customer loyalty programs in the retail grocery sector. Kirsty has co-authored two international conference papers with one nominated for best paper.

Prior to Kirsty joining Sweeney Research, she worked at ACNielsen on the Living in Australia Study for two years.

Kirsty works on both qualitative and quantitative research in a variety of areas including branding, advertising, communications, new product development, concept testing, consumer segmentation and also multivariate research.

Laura joined the Sweeney team in 2007 as a Research Consultant and is predominantly a quantitative researcher.

Laura commenced her research career in 2003. She has worked across a variety of sectors with a primary focus on consumer goods. She has considerable experience in new product development and sensory research and has worked across many product categories. Her work to date has frequently involved the application of higher level analysis techniques.

Prior to joining Sweeney, Laura worked at Colmar Brunton Research (Melbourne) and Synovate (Sydney).

Laura graduated from RMIT University with a Bachelor of Applied Science (Consumer Science). Following her degree, Laura also completed her Food Science Honours with RMIT University.

Lawrence joined Sweeney Research in April 1992, whilst completing a Bachelor of Science degree at the University of Melbourne. In his years of employ here at Sweeney Research Lawrence has worked in a number of areas and with a range of clients.

As Associate Director of Operations, Lawrence manages the Data Processing team, and is also one of our key Data Analysts. He is also charged with developing and expanding our online surveying capabilities, as well as the design and implementation of our Quality Assurance policies.

Lawrence's wide ranging knowledge of the industry and skills in computing make him a valuable member of the Sweeney Research team.

Lewis commenced his research career in 1991, with MORI, one of the leading market research agencies in the UK. In 1995, Lewis joined Business Development Research Consultants, primarily specialising in financial and leisure research.

Lewis moved to Australia in 1996 to join Sweeney Research. He is a quantitative researcher, mainly involved in customer satisfaction, brand image, advertising, product concept testing, pricing, packaging development and tracking research on behalf of a wide range of private and public sector organisations.

Lewis was the Managing Director of the Melbourne office from 1999 – 2008. He was appointed to the national role of Director of Quantitative Research in 2008.

Liz has more than 7 years qualitative research experience in both the UK and Australia. Prior to joining Sweeney Research in 2008, she worked at both AMR Interactive and then Blue Moon Research in Sydney. She holds a BA (Hons) in Geography from Cambridge University.

Working with a wide range of clients in both the private and public sectors, Liz's experience cuts across a number of different categories, including FMCG, financial, pharmaceutical and telecommunications. Having worked on a number of large-scale social research projects, she is accustomed to working with a variety of harder-to-reach research audiences, including, amongst others, the elderly, teenagers and immigration asylum seekers.

An experienced moderator, Liz is also interested in alternative methodologies including observational and on-line research. She is focused on adapting research approaches to best meet the objectives of each project and making research outputs strategic, relevant and actionable.

Louise completed a Commerce degree at the University of Melbourne in 1993 and commenced her career in market research at Taylor Nelson Sofres (then Frank Small & Associates) in 1996. For almost 2 years Louise was involved with customer satisfaction research, predominantly in the area of telecommunications and financial services. Her interests then moved her to the Qualitative Specialist Group where she developed strong qualitative skills over 3 years working in numerous industry sectors including FMCG, banking and finance, IT and telecommunications, e-business, government and education.

Over these years she has managed qualitative projects of varying natures, including branding, motivational, concept testing, website evaluation, and advertising / communications.

Louise joined Sweeney Research in September 2001 and as Director of Qualitative Research she continues her specialisation in this field.

Louise has worked in the research industry since 2001. She joined Sweeney in 2005 primarily as a quantitative researcher. Her previous roles were with TNS and Roberts Research.

Since joining Sweeney Louise has conducted projects for clients in diverse sectors including FMCG, telecommunications, banking, information, government and the arts. Among the quantitative projects she manages at Sweeney is a public transport U&A tracking study.

With a degree in Philosophy and Literature at Monash University, Louise's qualitative interests include cultural theory and semiotics. Her qualitative experience includes conducting focus groups, depth interviews and consumer workshops.

Before her research career, Louise has worked as a human resources project manager at a global petrochemical company and as a merchandise analyst planning women's wear ranges at Australia's largest department store group, Myer Grace Bros.

Louise heads up the qualitative research team in Sydney and works at a strategic level with many of Sweeney Research's clients. Before joining Sweeney Research in 2001 she worked at TAB Ltd and the Gallop Organisation in research roles. She has over 10 years experience in research and related fields.

Over the past 8 years Louise has worked extensively in the FMCG arena with various insights teams, including organisations such as Nestlé, Coca Cola and Unilever. Her experience as a qualitative researcher also extends to a broad range of other categories including property, healthcare, insurance, telecommunications, retail, B2B. Louise has an Bachelor of Business degree in Marketing and Management from the University of Technology, Sydney.

Louise focuses on brand and communication strategy, NPD, creative development; needs/typology based segmentations and has a particular interest in qualitative technique development.

Marc joined Sweeney Research in 1993. He moved to Sydney in 1995 and established our NSW office. After a decade of developing our operations and presence in Sydney, Marc was appointed CEO of Sweeney Research and moved back to Melbourne in 2005.

Marc has a passion for qualitative research and works with many of our major clients across the both the private and public sectors. He is also the co-author of our major lifestyle study on 16-28 years olds, The Spin Sweeney Report.

In addition, Marc is a Director of Sweeney Sports and a Rugby enthusiast. He played in the 1999 Rugby Union World Cup Finals, representing the US Rugby Union team. Since retiring from the Rugby field he has developed a keen interest in ocean swimming.

Marie completed a Bachelor of Science degree in Psychology from the University of Melbourne in 1999. She began her career in market research at Roy Morgan Research in 2000, spending 4 years as a data analyst/team leader and the following 3 years as an account manager. Marie has primarily worked with clients from the telecommunications sector, and has assisted them to develop reports and segmentations, and has provided them with regular database training sessions.

Marie joined Sweeney Research in 2008, working as a quantitative researcher. In her spare time, Marie is a keen group fitness instructor.

Mary started at Sweeney Research in 2007 whilst completing her Bachelor of Laws/Business Management degree at Victoria University. In her studies, Mary specialised in Strategic Management and Innovation with a particular interest in the function of market research.

Since starting at Sweeney Research, Mary has gained experience in a variety of roles including interviewing, recruiting, field work and data analysis. Mary is currently undergoing training in both quantitative and qualitative research techniques.

Monique originally joined Sweeney Research in 2007 as an intern whilst completing an Arts degree at the University of Melbourne with a double major in Psychology and Criminology. In 2008, Monique combined work at Sweeney Research with her Honours year in Psychology where she completed a thesis on community perceptions towards different cultural groups in society.

In 2009 Monique moved into a full time role as a Research Consultant, with a focus on qualitative research. Monique is involved in a wide range of different projects at Sweeney Research, but her background in Psychology and Criminology has seen her take a particular interest in Social and Government research.

Paul joined Sweeney Research in 2007, with a main focus on quantitative research. Prior to joining Sweeney Research, Paul was a Senior Research Consultant at Eureka Strategic Research, where he managed quantitative and qualitative research projects for public and private sector clients in healthcare, telecommunications, insurance, financial, transportation, sporting and media industries. His first market research role was at Foresearch (at the time a division of Dendrite) where he managed the GP Omnibus and other ad-hoc projects in the healthcare industry.

Paul completed an Honours and a Masters Degree in Psychology, both at the University of New South Wales, and is a NSW registered Psychologist. His Honours thesis investigated the structure and workings of the mental lexicon, and was published in the journal ‘Brain and language' in 2004

Paul has extensive experience and a keen interest in conducting customer satisfaction (and tracking) research, brand health research, usage and attitude studies, advertising and product development studies, and business to business research.

Paula began her career at Sweeney Research in April 2001 starting as an interviewer then moving on to a supervisor's role the following year.

Paula took over the Recruitment Manager's position in August 2006.

Paula is responsible for managing qualitative recruitment for focus groups, in-depth interviews and quantitative clinic studies on behalf of researchers in our Melbourne and Sydney offices.

Peter commenced his business career with Austral Bakeries in 1969. He worked there for almost twenty years, during which time the company merged with what is now Goodman Fielder. Over that time, Peter worked in the marketing/sales area and became National Marketing Manager before being appointed General Manager of the Victorian operations.

In 1988, he moved to the East Asiatic company in the role of Marketing/Sales Director for Australia/New Zealand/South Pacific where he had responsibility for a range of brands including Yoplait, Leggos and Plumrose.

Peter joined Sweeney Research in 1990 and works on both qualitative and quantitative research, with a greater focus on the former. He has worked with a wide range of clients across an extensive number of sectors - FMCG, Government, advertising, finance, retail and road safety to name but a few.

In 2006, Peter won the Australian Market and Social Research Society's inaugural Research Effectiveness Award for this submission Everybody Hurts detailing our 17 year history of work for the Victorian Transport Accident Commission (TAC).

Peter has an Economics degree and a Graduate degree in Marketing.

Rebecca joined Sweeney Research in 2008, working primarily as a quantitative researcher.

She has extensive experience in customer satisfaction, packaging development, pricing, new product development and sensory research. Rebecca has also worked across a range of sectors including FMCG, Pharmaceutical, Retail and Government.

Prior to joining Sweeney, Rebecca worked as an Account Manager at Colmar Brunton Research and a Research Manager at Consumer Affairs Victoria. She graduated from RMIT University in 2002 with a Bachelor of Applied Science (Consumer Science).

Upon completion of a Law Degree at the University of West of England in 1993, Sam began her career in research as a graduate with TNS, one of the UK's leading marketing information companies. For five years she worked in field operations, managing many ad hoc projects both qualitative and quantitative and specialising in firstly consumer and then healthcare research. Sam then turned her hand to retail market measurement and purchase behaviour analysis for a number of retail clients such as Marks & Spencer and Debenhams.

Sam joined Sweeney Research when she moved to Australia with her family in 2003. She specialises in quantitative research and stays in touch with consumers by regularly conducting depth interviews and observing group discussions. In 2007 Sam became an Associate Director of the company. She has experience in a wide range of industry sectors including, FMCG, Automotive, Telecommunications, Healthcare, Government and Finance.

Sophie has worked in the research industry since 2000. She joined Sweeney Research in 2007, primarily as a quantitative researcher. Her previous roles were with Roy Morgan Research and Colmar Brunton Research.

Sophie has extensive experience in product development and optimisation, and an interest in identifying and exploring behaviours and trends, which inform the development of new products and services. She also has a passion for researching social trends and cultural issues. Sophie has worked across a range of sectors including FMCG, Pharmaceutical, Leisure, Retail and Government.

Sophie has a Post Graduate degree in Marketing (Public Relations), and also Art Curatorship and Museum Management, with a Bachelor Degree in Fine Arts.

Susie completed an Arts Law degree at Monash University in 1993. After practicing as a Lawyer for 4 years, she took the role of Sponsorship Manager for Pacific Dunlop.

Susie stayed with Pacific Dunlop for 5 years as Marketing Analyst for Pacific Brands and Brand Manager for Bonds. After a further 2 years as Brand Manager for a Cosmetics company, Susie commenced with Sweeney Research.

Having worked on numerous research projects, on the client side, Susie has a keen interest in Research and a strong background in marketing

Todd joined Sweeney Research in 2006 as a Senior Research Consultant primarily focusing on sport, leisure, entertainment, alcohol and FMCG industries. In 2007 Todd was appointed General Manager of Sweeney Sports, the specialist sports and sponsorship research arm of Sweeney Research. Todd has a passion for all sports at both a personal and professional level having competed in Ironman distance triathlon and marathon running. He is also a mad keen supporter of the Geelong Football Club.

Before joining Sweeney Research, Todd was the General Manager - Marketing for Star City Hotel and Casino in Sydney and a former General Manager - Marketing for Tabcorp in Melbourne. His background in both research and senior marketing management roles brings a unique blend of practical strategic thinking to all projects he's involved in.

Todd works as both qualitative and quantitative researcher with a particular focus on the former.

Tracey joined Sweeney Research as a Senior Research Consultant in 2001. She is a quantitative researcher, mainly involved in customer satisfaction, tracking and project evaluation research on behalf of private and public sector organisations.

Tracey commenced her career as a supplier of market research at Roberts Research Group in 2000, primarily specialising in quantitative research with a business-to-business focus.

Prior to joining Roberts Research, she worked as a Communications Consultant for the I.T sales division at Cable & Wireless Global based in London. She also worked in marketing and communications for Melbourne Water and the newly formed water retailer - South East Water.

Tracey has a Masters in Marketing and Bachelor of Arts at Monash University.

Across Melbourne and Sydney we have a team of twelve staff working in roles supporting our research consultants. We pride ourselves on the quality of our presentations and reports and this comes down to the dedication and inspiration of our PA and office support team.

When conducting qualitative research (focus groups, in-depth interviews, workshops) it's imperative to have the right types of people to talk with. It is for this reasons that we have an in-house recruitment team. Headed by Paula Sweeney, our recruitment team manages the entire recruitment process for all of our research conducted across Australia and New Zealand.

The accuracy and quality of our data is critical. Companies are reliant on our data to make major business decisions and it's got to be spot on, every time. Our DA team is one of the most experienced in the industry and are one of the reasons our data is trusted implicitly by our clients.

Headed by Marlene Brownjohn, who has over 20 years experience in coding (all of this time at Sweeney's!), our coding team works through hundreds of thousands of surveys each year. We are fortunate to have a coding department that is regarded as one of the most efficient and effective in the industry.

With hundreds of casual staff working in our call centre and around the country doing face to face interviews, we have a field department that can manage large volumes of work at any one time. Our team of field managers and supervisors ensure everything runs smoothly day and night whenever and wherever we are conducting research on behalf of our clients.

Headed by our Finance Manager, Gerry Sweeney, our accounts department ensures that all of the individual requirements of our clients can be easily and effectively met.